About us
Passion for cycling
At BikeSuperior, everything revolves around a passion for cycling. What started as a shared love for road cycling, gravel riding and mountain biking has grown into a place where experience, expertise and personal attention come together. We’re not a typical bike shop, but a young and driven team of passionate cyclists who ride every single day. You can feel that experience in everything we do, from testing the latest innovations to giving honest advice that matches your riding style, goals and ambitions. We take the time to listen, think along with you and help you find a bike and setup that you’ll genuinely enjoy riding.
BikeSuperior is for cyclists looking for more than just a bike.
“If we don’t ride it, we don’t sell it.”
Everyone at BikeSuperior is a passionate cyclist themselves. We continuously build, test, fine tune and compare, so we know exactly what works and what doesn’t. That hands on experience is the foundation of honest, personal and well founded advice that truly helps you move forward.
Why Bike Superior
At BikeSuperior, we believe a bike is only truly great when every detail is right. That’s why we build every bike with attention to detail, craftsmanship and a strong focus on the rider. From the very first conversation, we look beyond just the frame or components. We take the time to understand your riding style, position and preferences, and translate that into a bike that feels perfectly balanced both technically and practically.
We work with carefully selected brands such as 3T, Factor, Pinarello, Mosaic, Aurum, ENVE and other premium manufacturers known for their quality, innovation and character. Every bike is built with precision and fully tailored to the rider, supported by an accurate bike fit and personal guidance throughout the process. Even after delivery, we stay involved with high quality service and maintenance. Wherever you ride, we make sure your bike is carefully assembled and delivered safely to your door.
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Custom built down to the finest detail
Every bike can be built from the ground up around your riding style, body, preferences and goals. From frame selection and geometry to components and final setup, every detail is dialed in down to the millimetre.
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Craftsmanship
Our dream bikes are built with the utmost precision and attention to detail. No mass production, but true craftsmanship where every single component is carefully selected and perfectly assembled.
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Selected premium brands
We exclusively work with brands that stand out in quality, innovation and design. Brands with a clear vision, proven performance and real character.
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Personal guidance from start to finish
From an accurate bike fit and personal advice to maintenance and after sales service. We guide you throughout the entire process, ensuring your bike continues to perform at its best for years to come.
“I started BikeSuperior from a pure passion for cycling and craftsmanship.”
- Jochem Paalman (owner)
Our team
Jochem with his Argonaut RM3 Custom Build
Pim with his Mondraker Chrono DC
Luke with the stunning new Aurum Magma
Jasper with his Open U.P. Custom Paint
Bjorn with his Aurum Magma Essentia
Jordy with the Allied Alfa
Jesse with his Factor O2
Stijn with his Open U.P. Racing Green
Community, more than just a bike shop
BikeSuperior is more than just a place to buy a great bike. It’s a place where passionate cyclists connect. Where rides begin, experiences are shared and friendships are built. We organise social rides, support local athletes and create events that bring people together both on and off the bike. We believe in the power of cycling and everything that comes with it, from dialling in your setup to the feeling after a tough climb. That passion is part of who we are. Not because we have to, but because we live it ourselves every single day. And anyone who recognises that feeling will feel right at home with us.
